Sports
AC Milan and Inter unveil major naming-rights deal for new stadium
AC Milan and Inter plan to replace San Siro with a 71,500-seat stadium from 2031, backed by a reported €650m naming-rights agreement with Generali through 2052. The clubs say the project will expand matchday, hospitality and entertainment income, helping them compete with Europe’s biggest clubs. Some supporters oppose replacing the historic ground.
Editorial summary · Publisher article
What matters
- The new stadium is expected to cost about €1.2bn and include nearly 12,000 premium or hospitality seats.
- The clubs bought the stadium and surrounding land for €197m in 2025.
Why this made the edition
A confirmed, unusually large stadium naming-rights agreement tied to a major new shared home for AC Milan and Inter, with substantial implications for Italian football finance.
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